Advertising Terms


Poln, Inc. (“Company”, “us”, “we” or “our”) provides you with the use of this website (the “Site”) and the associated services (the “Services”) subject to these Advertiser Terms and Conditions and our universal Terms and Conditions (collectively, the “Agreements”).  Please review these Advertiser Terms and Conditions carefully, as this is a legal contract and is binding between you and the Company. 

By using this Site, you hereby agree and accept all of the terms and conditions of the Agreements.  You further represent that all information provided to us is accurate and current.

You agree not to advertise illegal or offensive content.  If your site has content that you would not be comfortable viewing at work, in public, or with family members around, then it probably is not appropriate to advertise on our Site. We reserves the sole and exclusive right to reject, delete, suspend or otherwise censure any material we deem, in our sole and exclusive right, to be offensive or inappropriate.

You have a choice to opt-out of our co-op database of advertising information, which shall be made in writing and delivered to us according to the notice provisions of the Agreements.  If you have not indicated a desire to opt-out, you agree that any data collected from you and/or your site about consumer behaviors will become part of our co-op database.  Such data is merged into a common database for all of Company’s advertisers to view and use.  Company’s advertisers may have the ability to direct their ads to certain groups and/or demographic segments found in the database.

You can cancel your ad purchases at any time through your online account with the Company.  It may take up to twelve (12) hours before your account stops receiving impressions and clicks.  During this period, you will continue to be responsible for any fees incurred.  If you have a prepaid balance that has not been spent, you will receive a refund within thirty (30) days of the cancelation of your account.

We urge caution when entering bid prices and to double-check your work. Only authorized users who can change bid prices should have access to your account. You agree that you will remain responsible for all fees incurred based on the prices entered via your account.

Company reserves the right to terminate your participation in the program, your use of our Site, and your use of our Services at any time.



These guidelines are not intended to serve as legal advice and adherence to these guidelines does not necessarily constitute legal compliance.  Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations.


Our Advertising Guidelines consist of advertising content criteria, community standards, and other applicable requirements.

These Advertising Guidelines, as well as all of our other terms, policies and agreements, apply to all ads and commercial content (“Ads”) served by, through or in conjunction with our Site and our Services.

Ads must not contain false, misleading, fraudulent, or deceptive claims or content.

You may not manage more than one advertiser or client through a single ad account, and may not change the advertiser or client associated with an established ad account.

Data and Privacy

No data collected, derived or obtained from or in connection with Ad presented via our Site or in conjunction with our Services, including any users’ interaction with such Ad (such as information derived from targeting criteria) (“Advertising Data”), may be received or used by an entity not acting on behalf of a Company’s advertiser.

You may not use Company’s advertising data for any purpose other than those contemplated herein.  Any use that is not hereby permitted shall be cause for Company to exercise its rights under the Agreements.

You may not directly or indirectly transfer or sell any data to, or use such data in connection with any ad network, ad exchange, data broker, or other party not acting on behalf of a user of Company’s Site and/or Company’s Services.  By indirectly we mean you cannot, for example, transfer data to a third party whom then transfers the data to an ad network.

Ad Creative and Positioning

All components of an Ad, including any text, images, or other media, should be relevant and appropriate to the product or service being offered and the audience viewing the Ad.  Except as otherwise permitted in Company’s sole and exclusive discretion, Ads may not contain audio or flash animation that plays automatically without a user’s interaction or expands after a user clicks on the Ad.  Except as otherwise permitted in Company’s sole and exclusive discretion, Ads may not position products or services in a sexually suggestive manner, and Ads may not contain content that exploits political agendas or “hot button” issues for commercial use.  Additionally, Ad text must include proper grammar and the use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.

Accuracy:  Ads must clearly represent the company, product, service, or brand that is being advertised.  Products and services promoted in the Ad copy must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service. Additionally, Ads may not suggest false relevancy to generic offers.

Attribution:  Ads may not assert or imply, directly or indirectly, within the ad content or by targeting, a user’s personal characteristics within the following categories: (i) race or ethnic origin; (ii) religion, political, or philosophical belief; (iii) age; (iv) sexual orientation or sexual life; (v) gender identity; (vi) disability or medical condition (including physical or mental health); (vii) financial status or information; (viii) membership in a trade union; (ix) criminal record; and (x) name.

Destination Sites:  Ads must lead to a functioning landing page that does not interfere with a user’s ability to navigate away from the page.

Targeting:  Ads must always apply appropriate targeting and never use targeting criteria to provoke users.  Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes.  Specific requirements for dating services, alcohol, gambling, contraceptives and subscription services must adhere to the legal and other relevant requirements, which you are solely and exclusively responsible for determining. 

Ad Content

Advertisers must ensure that their Ads comply with all applicable laws, regulations and guidelines.  All claims in Ads must be adequately substantiated.  Ads must not offend users.  Ads and any offers promoted within Ads must not be false, deceptive or misleading or contain spam.  Ads must not contain or promote illegal products or services.  Ads must not violate the rights of any third parties.  Video Ads may not be allowed to play automatically. The following specific content guidelines apply:

Adult Products:  Ads may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows, or sexual enhancement products.  Ads for family planning and contraception are allowed provided they follow the appropriate targeting requirements.

Alcohol:  Ads that promote or reference alcohol are prohibited in the following countries: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, United Arab Emirates, Yemen and any other jurisdiction where such ads are prohibited by law.  Where permissible, Ads that promote or reference alcohol must: (i) comply with all applicable local laws, required or recommended industry codes, guidelines, licenses and approvals, and (ii) apply age and country targeting criteria as applicable local laws.  Where a person’s age or country cannot be determined, the Ad must not be displayed to the user.

Dating:  Ads for adult friend finders or dating sites with a sexual emphasis are not permitted.  These must adhere to the dating targeting requirements and the name of the product or service must be included in the ad text or image.

Drugs and Tobacco:  Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia.

Gambling and Lotteries:  Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries.  Lotteries run by government entities may advertise, provided that Ads must be targeted in accordance with applicable law in the jurisdiction in which the Ads will be served and may only target users in the jurisdiction in which the lottery is available.  Ads that promote offline gambling establishments, such as offline casinos, in accordance with applicable laws and regulations, are generally permitted, provided that ads must be appropriately targeted.

Pharmaceuticals and Supplements:  Ads must not promote the sale of prescription pharmaceuticals.  Ads for online pharmacies are prohibited.  Ads that promote dietary and herbal supplements are generally permissible, provided they do not promote products containing anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, human growth hormones, melatonin, and any additional products deemed unsafe or questionable by Company in its sole discretion.

Software:  Ads may not contain or link directly or indirectly to a site that contains spyware/malware downloads or any software that results in an unexpected, deceptive or unfair user experience, including but not limited to software which: (i) “sneaks” onto a user’s system; (ii) performs activities hidden to the viewer; (iii) may alter, harm, disable or replace any hardware or software installed on a viewer’s computer without express permission from the viewer; (iv) is bundled as a hidden component of other software whether free or for an additional fee; (v) automatically downloads without viewer’s express prior approval; (vi) presents download dialog boxes without a viewer’s action; or (vii) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right.

Subscription Services:  Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to the following requirements: (i) Ad text must clearly and conspicuously disclose the recurring billing component (e.g. “subscription required”); (ii) The landing page must: display the price and billing interval wherever the user is prompted to enter personally identifiable information, include an unchecked opt-in checkbox, and include language informing users how to cancel their subscription or membership; (iii) Each of the foregoing must be located in a prominent place on your landing page, as determined by Company in its sole discretion, and should be easy to find, read, and understand.

Unacceptable Business Model:  Ads may not promote a business model or practice that is deemed by Company in its sole and exclusive discretion to be unacceptable or contrary to Company’s overall advertising philosophy or to any applicable law, including but not limited to multi-level marketing schemes, or advertisements for scams.

Weapons and Explosives:  Ads may not promote the sale or use of weapons, ammunition, or explosives.

Ad Community Standards

Ads, or categories of Ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our community standards, are prohibited and may be removed. In all cases, Company reserves the right in its sole discretion to determine whether particular content is in violation of our community standards.

Illegal Activity:  Ads may not constitute, facilitate or promote illegal activity.

Harassment:  Ads may not insult, attack, harass, bully, threaten, demean or impersonate others. 

Hate Speech:  Ads may not contain “hate speech,” whether directed at an individual or a group, based on membership within certain categories.  These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language.

Minors:  Ads targeted to minors must not promote products, services, or content that is inappropriate, illegal, or unsafe, or that exploits, misleads, or exerts undue pressure on the age groups targeted.

Sex/Nudity:  Ads may not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. 

Shock Value:  Ads may not be shocking, sensational or disrespectful, or portray excessive violence.


Ads may not imply the endorsement or partnership of any kind with Company and/or Company’s affiliates.  Company’s name, logo, and/or other proprietary information shall not be used except with Company’s prior written approval.

Rights of Others

Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

Reservation of Rights 

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy. These guidelines are subject to change