Email marketing: one of the most effective ways of retaining customers during the year. So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 return!
We know you've gained a few new email addresses in Q1 this year, now it’s time to add these to your queue and start reengaging your converted audience.
Here are a few email marketing hacks to retain more customers!
1. PERSONALIZED SUBJECT LINES
These don’t always have to be so obvious. Including a “Family and Friends” tag in the email subject line will go a long way in making your new customers feel like they are important to your brand…because they should be. Further, personalized emails see a 10% higher conversion rate.
2. OPTIMIZE FOR MOBILE
If mobile sales from 2016 aren’t an indicator of where things are going, think about the fact that 53% of all email opens now come from mobile devices. Ensure your emails are optimized for mobile by sending out a few tests to your internal team prior to the campaign launch.
3. INCREASE EMAIL MARKETING BUDGET
As the summer spending season draws closer, you might be inclined to put more money into your social media strategies. We urge you to instead put this budget toward email marketing. This might come at some surprise, but email marketing is 40x more effective at acquiring customers than Facebook or Twitter.
4. INCLUDE A CTA
A CTA (call-to-action) is critical to include in the body of your email or subject line. These can include phrases like, “Shop now,” or “Learn more,” and are incredibly effective in giving your reader something to act upon. Including a CTA can also boost conversion rates as much as 28%!
5. EMAIL OFTEN
With 53% of marketers reporting that increased communication via email with current customers results in significant revenue growth, don’t be afraid to reach out to your customers and reach out often!
By following these simple email hacks to retain more customers, you’ll be in good shape to develop repeat buyers and long term relationships with your client base this year and beyond.
Any other tips? Feel free to comment below.