7 Ways to Optimize Email Subject Lines

As an online shop, you’re likely doing some form of email marketing.  Not entirely happy with your results and opens?  Fear not, this is a common problem.   If you're confident the design and copy is on point, a possible contributing factor could be the strength of your email subject lines.  

With 33% of email recipients opening emails based solely on subject line, it's time to consider how effective your email subject line game is! 

Want your subject lines to increase opens, sales, and email list retention?  Here are 7 ways to optimize email subject lines!

1.  INSTILL A SENSE OF URGENCY

Of course, you never want to spam your customers and never want to sound like you are trying to, but simple phrases like, “Buy now,” or “Save now,” work tremendously well and also instill a sense of urgency to buy your product sooner rather than later.  In fact, emails that contain the word "Free" in them have a 10% higher open rate.  

2.  HAVE FUN!

It’s ok to be quirky, in fact, it makes your brand more human.  If your customers see you having fun, they’ll have fun too.  Don’t be afraid to get excited about what you’re selling and about your brand's benefits to that specific consumer.  Feel free to include exclamation points, bold statements, and anything else you can think of. 

3.  WHAT WOULD MAKE YOU OPEN AN EMAIL?

What makes you open an email?  What makes you delete one?  Think about the things that work on you, because everyone, at some point, is on the consumer side.  Implement a strong subject line that would ensure you would give it an open and your customers will too.  

4.  DROP IN AN EMOJI

Often, it just comes down to what catches your eye.  If there’s a wall of text in your inbox, it’s easy to look over emails, accidentally delete them, or just never open them.  A simple emoji can help break up the monotony in the best of ways.  

5.  SIMPLE IS BEST

Sometimes, a simple “Offer inside” works.  It’s important not to overwhelm your customer and wordy subject lines will do just that.  Additionally, over 40% of emails are opened on mobile first, so you'll want to ensure the subject lines read easily on cell phones as well! 

6.  SEGMENT YOUR AUDIENCE

Just like you would in advertising, what will appeal to someone in an urban environment, might not appeal to the same person in a rural area.  In Mailchimp, for example, you can go in and pick your target audience.  Try A/B testing email subject lines on different demographics and see what works best.  

7.  TARGET EMAILS AROUND SPECIFIC EVENTS 

“Mother's Day Sale,” or “Look the part at your 4th of July BBQ” are all great ways to get customers to open your email and check out what offers you have inside.  

 

Remember, you can always A/B test subject lines to see what’s working best for you.  Any other tips of tricks?  Feel free to share below!

 

 

Sources

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare#sm.00001p85mlpbwwerqxzaocqy6p6rd