The name of the game in eCommerce is customer acquisition. Building a healthy prospecting funnel is the key to developing future conversions and retaining shoppers. Social media is a highly effective tool when it comes to generating buzz for your brand and also keeping your customer base informed.
For this article, we’re going to focus on building out your following on Instagram. The main reason Instagram should be a focus for your eCommerce shop is that it provides businesses with 25% more engagement than any other social media platform. Further, Instagram boasts 500 million active monthly users! With so much traffic, it gives online retailers an exciting opportunity to get in front of their ideal demographic. Even more exciting, if you’re looking to branch out into other markets and create global scale with your brand outside of the United States, 80% of Instagram users come from other countries!
Here are 5 tips to build a huge Instagram following:
1. Photo quality
Instagram is first and foremost a photo sharing app. Ensuring your page pictures are optimized to reach an audience is step one. There is no need to invest in professional grade photography equipment as smartphones and stock photography can be used just as effectively. When editing your photos, pay attention to the top most popular filters so you fit in with the current aesthetic consumers are interested in. You can find IconoSquare’s top 10 most popular filters here.
If you are an eCommerce brand, hashtags are your friend. Simply, they are a way of categorizing content so that it is easily searchable and accessed by users in and, more importantly, outside of your network. To find popular hashtags and branded hashtags applicable to your vertical, try IconoSquare or Websta. It’s free!
Timing is everything on Instagram. Post too early in the day and your customer base won’t be active on the platform. Post too late and your content will be buried in user’s feeds. Using a simple schedule program like ScheduGram, you’ll be able to optimize post times to reach the widest audience.
4. Shoppable Feed
By design, Instagram links do not work in captions; however, there are many services out there that allow your Instagram feed to be converted into a shoppable feed (we know you’ve seen the popular “shop at the link in our bio”). This is a highly effective way of converting users directly from your Instagram page. Check out Foursixty’s Shoppable Instagram App!
5. Don’t Overthink It
Social media is meant to be fun. Don’t be afraid to comment, like, and follow your customers. In fact, a follow, like, and comment on a user’s Instagram page can result in a 34% follow back rate. Perform this at scale and it is an extremely easy way to grow a following!
By using these 5 tips to build a huge Instagram following, you’ll be on your way to acquiring potential customer while also increasing conversion rates and achieving brand loyalty.
Any other tips? Feel free to comment below!