Conversions, most often associated with a sale, directly speak to how much revenue a company is bringing in. Shooting for a 2-3% conversion rate throughout your store should be a main goal for eCommerce brands in 2017.
If you're not at that metric yet, don't fret! To combat this, we’ve put together 5 simple tips to increase website conversions!
If it’s not in stock, it won’t sell! Tracking inventory available for your customers is a great way to ensure there are no roadblocks in place for a sale to happen. A good rule of thumb is to focus on products that went fast last year as those will be popular items again in 2017. If you weren’t in business last year, then keep an eye on your best sellers as of late. If you have extra inventory of certain products, be sure to include these in a promotion section to get some of the excess off your shelf!
Competitive shipping policies are one of the main factors driving conversions. Shipping policies are the number one reason for cart abandonment. In fact, high shipping fees account for 56% of cart abandonment! Many businesses are adopting free shipping initiatives and offering free shipping above a certain price threshold. You should follow suit too!
3. OPTIMIZE FOR MOBILE
Mobile conversions have jumped from 1.2% to 1.5% just in the last year. In fact, more than 62% of smartphone users have made a purchase online using their mobile device in the last 6 months. With the mobile marketplace growing and consumers continuing to make the transition from desktop to mobile buying, ensuring your website is optimized for these users is key in not missing out on potential revenue!
4. SALES APPS
Apps like Referral Candy, Product Discount, and SumoMe are great for conversion assistance. Referral Candy makes it easy for a customer to get a discount by referring someone in their network and at the same time allows you to gain another potential shopper. Better yet, if a customer leaves something in their shopping cart, SumoMe will serve them a popup before they exit the page, letting them know that they still have items in their cart. Lastly, Product Discount makes advertising your promotions super easy. Which leads us to our next point...
5. RAMP UP DISCOUNTS & SALES
Customers are increasingly more apt to purchase something if it is on sale or they believe they are getting the product for under market value. In fact, 50% of consumers will only make a purchase when they are offered a promotion. Because of this, it’s imperative that you offer discounts across your product line. Check out other brands in your vertical and gauge how they are running promotions, then adjust yours to be competitive.
By following these 5 simple tips to increase website conversions, you'll be in a great place to start activating your conversion funnel and therefore generating more revenue for your brand this year!
As always, if you have any other tips or comments, feel free to comment below!