Conversion and retention follow the prospecting stage in the marketing funnel and can be heavily nurtured with email marketing. By example, if a customer visits your site for the first time and does not convert, re-engaging that user with an email can lead them back to your site. Alternatively, if a customer does convert, an email will serve as a way to drive brand loyalty and stay top of mind going forward.
As you scale your online store, keeping your current customer list in the loop on everything from new product releases, sales, and promotions is as important as ever. We also live in an age where mobile use is rampant. To give you a better idea, of Gmail’s 900 million users, 75% of accounts are also using the mobile app on their smartphones. Simply put, brands now have incredible access to consumers who are on the go, which makes email marketing an absolute no-brainer.
Still wondering how to build your email rolodex for free? Check out these five simple tips below!
1. COLLECT EMAILS DURING ORDER CONFIRMATIONS
Include a sign up button on your home page. If a customer buys one of your products, chances are, you have their email address already as most stores require it at checkout. By including a checkbox for newsletters and promotional emails at the bottom of your order confirmation pages, you’ll automatically collect quite a few contacts with the aim of building your automated email marketing database.
2. INCLUDE A SIGN UP BUTTON ON YOUR HOME PAGE
Aside from the order confirmation form, including an email entry popup on your website and top navigation of your home page is a great way to gain access to customers who have not purchased yet, but want to stay up-to-date on your product offerings. Try Privy out for this!
3. SOCIAL MEDIA
In many cases, online browsers will have email addresses on their social profiles. Once a customer likes your page or tweets at you, store their information in your database. If you’re looking to connect with other business owners, Linkedin is also a mecca and often times will list emails or other contact methods for that particular individual or company.
4. USE APPS
If you’re looking to aggregate many email addresses, look no further than Sign Up Anywhere. Sign Up Anywhere allows you to collect email addresses from your website and sync them back to your email tracking dashboard. From there you can share these contacts with the rest of your team and start compiling your database!
5. INCREASE CONTENT MARKETING
Content marketing, which includes articles imbedded on your website, is a great way to draw users in and gain traction on your site. Between comments and likes, producing thoughtful content directly for your customers will in turn increase overall engagement on your website. Often times, customers will pose questions in the comments section, which provides a perfect opportunity to start the conversation online or ask them to reach out via email to your help center.
In closing, email marketing is a critical piece to your marketing funnel. According to Campaign monitor, with every $1 spent on email marketing, you can expect a $38 return! In order to reap these rewards, it all starts with driving a healthy pipeline of new customers to your website to establish your email list. From there you can implement the above best practices and start creating engaging email content to bring customers back to your website.
Any other strategies work for you? Feel free to comment below.