United States eCommerce sales reached $394 billion in 2016 and are expected to grow to over $500 billion by 2018. The online buying process has become so seamless that shoppers are rapidly moving to purchasing over the web. Now, with many online retailers offering free shipping, competitive pricing, an easy, browsable shopping catalog, and many other incentives, buying online is really a no-brainer.
As businesses continue to scale their sales online, the consumer is benefiting from the newly found efficiency, but how can online retailers do the same? Simple: Apps!
If your store is built on Magento, here are the 5 best Magento extensions for your eCommerce store.
With 63% of customers more likely to make a purchase on a site that has product reviews, YotPo is an important tool to have for any eCommerce business. 92% of users now read product reviews and as online marketplaces continue to build their catalogs, you can expect that number to only grow!
Think of Amazon. It’s all about efficiency! The quicker a customer can checkout the more likely they are to make a purchase. We’re not just talking from the sales side, but creating an easy navigation is part of the eCommerce game.
Live chat allows a customer to speak to a sales associate when they are on the site. This is a great way to address any product concerns or questions that a shopper might have before they make a purchase!
Imbedding customer photos of your products on specific product pages of your website is one of the best ways to give a potential shopper a clear picture of how your product looks and functions in the real word!
If you’re doing an incredible job converting customers on your website, you’re hovering around a 3% conversion rate. That means for every 100 customers that visit your website, 97 are leaving without making a purchase. Using a pop-up tool like Justuno is a simple way to entice shoppers about to leave your page to convert. It is also a great way to convert your website traffic into email leads!
By using these 5 Magento extensions for your eCommerce store you’ll be on your way to converting and retaining more customers this year!
Any other apps you utilize? Feel free to comment below!