SEO might not be at the top of your priority checklist when you’re mapping out 2017. Although we understand that boosting SEO is an ongoing battle, giving thought to your website and how customers interact with it, will make a huge difference in your search engine placement this year, and therefore the amount of traffic generated during the high selling times.
Here are 6 tips for boosting SEO.
Some of the most popular searched terms on the web are “Sales, Discounts, and free shipping.” Tag on one of these keywords to highlight your specific products! Try this keyword database.
Blogging and general content marketing should be a focus for your eCommerce site all year long, We urge you to stay strong! Not only will your blogs be relevant to the increased traffic you’re receiving, but they will also be helpful in putting to use some of those precious keywords that we mentioned to the test!
3. LOADING TIMES
Search engines such as Google and Bing use website loading speeds as an important ranking factor. Further, every 1 second drop in page loading speed hurts conversions by 7% and customer satisfaction by 16%. One obvious culprit are the images on your landing page. If you're looking to compress your images for a faster load times, check out Tiny PNG and JPEG Optimizer.
Mobile sales saw a 35% lift last year during the holiday season and we’re expecting that number to stay high throughout 2017. Ensure that your website is optimized for mobile browsing and focus your efforts on making your overall UX as seamless as possible.
5. UPDATE LANDING PAGES
Dedicate certain landing pages to different marketing initiatives. For instance, create a “President's Day Sale” landing page to help you obtain higher traffic over the holiday weekend. This page should include a list of your discounted products, other promotions, and general information about your sales terms. You can also use this as a landing page when you launch a Pollen advertising campaign.
6. CUSTOMER REVIEWS
As you can probably imagine, customer reviews play a huge role in your SEO as they are tied to the credibility of your brand and website. In fact, 61% of customers are more likely to buy from a company that features reviews on their page.
In conclusion, SEO is always going to be one of the trickiest areas of your business to improve, but by following these 6 tips for boosting SEO you’ll be on your way to bringing more traffic to your site and converting more shoppers throughout the year!
Any other tips? Feel free to comment below.