Why Your Business Should Blog

You’ve probably heard it before, but we’ll say it again.  Blog, blog, blog, and blog some more!  

Not only will this form of content creation help activate your entire marketing funnel (that’s right, acquisition, conversion, and retention), but with less than 1,500 words needed to make an impact, blogging is a no-brainer when it comes to marketing strategies.

Here are just a few reasons why your business should blog.  

1.  Boost SEO

SEO: the lifelong pursuit...Blogging can help though!  If you’re a small shop, it really is the most effective way of tackling your SEO ambitions.  In fact, websites with a blog have 424% more indexed pages.  This helps search engines recognize your site as a resource and translates into more customer leads for your brand.  Most important to note, SEO leads have a 14.6% close rate compared to outbound leads which have a close rate of 1.7%.  Further, click-through rate has a .67 correlation with search engine ranking.  As you can see, blogging can really amp up your SEO game!

2.  Driving Traffic

Driving traffic to your site through blogging is definitely linked to SEO (you’ll receive 97% more links than companies that don’t blog); however, the quantity of blog posts on a page also has strong ties on the amount, and quality, of leads coming to your site.  Once a business writes 21-54 blog posts, their traffic generation will increase up to 30%!  

3.  Establish Your Brand as an Authority

It’s no secret that many online browsers get their information from blogs.  It should be no surprise that 81% of U.S. online consumers trust information and advice from blogs, which gives businesses a unique opportunity to have a voice in their industry and establish themselves as a go-to site for industry knowledge.  This leads us to our next point...   

4.  Be A Resource to Your Customers...And Yourself

With 61% of U.S. online consumers making purchases based on blog recommendations, writing a meaningful post to educate your customer base is hugely important.  On the other side of things, you’ll become more of an expert on the content you’re writing as you dip further into researching each topic, in turn, molding yourself into a more informed, adaptable business leader.

5.  Cost-free Marketing Solution

The cost of blogging is ultimately $0.  Sure you can roll it up in the cost of your website operation, but it really is a separate space where businesses are able to generate content at no cost at all.  It’s time to jump on board!  

 

As you can see, the benefits of blogging are immense.  We actually can’t think of any reasons not to!  Blogging will help boost SEO, establish your brand as an authority, and serve as a resource to your customers.  Best yet, it’s free!  Don’t have a content writer in house?  Check out this article!

Any other tips?  Feel free to comment below.

 

Sources

https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-strategy-in-2016

https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht#sm.00001p85mlpbwwerqxzaocqy6p6rd

https://www.sproutcontent.com/blog/19-reasons-why-your-business-should-be-writing-a-blog