Email Marketing Strategies to Help Retain Customers

Email marketing is one of the most effective ways of retaining customers.  So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 ROI!  

We know that you worked hard in 2016 to build your email list and now, with the new email address you acquired, it’s time to add these to your 2017 queue and start reengaging your converted audience!

Here are a few email marketing strategies to help retain customers this year!   

1.  PERSONALIZED SUBJECT LINES

These don’t always have to be obvious.  Including a “Family and Friends” tag in the email subject line will go a long way in making your new customers feel like they are important to your brand…because they should be.  Further, personalized emails see a 10% higher conversion rate.

2.  OPTIMIZE FOR MOBILE

If mobile sales during the 2016 holiday season weren’t an indicator of where things are going, think about the fact that now 53% of all email opens come from mobile devices.  Ensure your emails are optimized for mobile by sending out a few tests to your internal team prior to a new campaign launch.    

3.  INCREASE EMAIL MARKETING BUDGET

We know online marketing and advertising is a holistic pursuit.  No one platform is going to do it all for you.  That said, we urge you to allocate enough budget toward your email marketing efforts.  This might come at some surprise, but email marketing is 40x more effective at acquiring customers than Facebook or Twitter.

4.  INCLUDE A CTA

A CTA (call-to-action) is critical to include in the body of your email or subject line.  These can include phrases like, “Shop now,” or “Learn more,” and are incredibly effective in giving your reader something to act upon.  Including a CTA can also boost conversion rates by as much as 28%!

5.  EMAIL OFTEN

With 53% of marketers reporting that increased communication via email with current customers results in significant revenue growth, don’t be afraid to reach out to your customers and reach out often!

 

By following these email marketing strategies to help retain customers this quarter, you’ll be in great shape to gain repeat buyers and develop long term relationships with your client base in 2017 and beyond.

 

Any other tips?  Feel free to comment below.

 

 

SOURCES

http://www.comscore.com/Insights/Press-Releases/2016/11/Thanksgiving-and-Black-Friday-Post-Strong-ECommerce-Growth-Combining-for-More-Than-3-Billion-in-Desktop-Spending

https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/