2017 will undoubtedly see unprecedented growth in the eCommerce space. As more and more shoppers move to online buying, the competition will not only be stiff from a product and marketing standpoint, but also from a user experience (UX) one.
Plain and simple, as the owner of an eCommerce business, it’s important to make the realization early on that your website is your storefront. Implementing an aesthetic that is on brand, draws in your desired customer, and is easy to navigate is fundamental in growing your business. In fact, given 15 minutes to browse content on the web, 66% of people would rather read something that is aesthetically pleasing than just a plain interface. Needless to say, it’s time to move your website overhaul to the top of your to-do list!
Here are 5 website design tips for your eCommerce store.
1. Optimize for Mobile and Tablet
Let’s face it, as consumers, we do a lot of searching and researching on the go. It’s no surprise that in the past few years, tablet internet consumption has grown by over 30% and mobile has surged over 78%. If your website looks good on desktop already, that’s great; however, have you thought about how easy your UX interface is on mobile or tablet? Time to take out the tools again!
2. Make a Strong First Impression
First impressions are everything in eCommerce and greeting your customers with a clear, organized, and beautifully designed homepage is an important overhaul to take on. 86% of browsers want to see direct information about a company’s products or services right on the homepage. Ensure that your brand message is clear to keep your customers from bouncing.
3. Include an ‘About Us’ Section
If you’re a small to mid-sized retailer just starting out, providing information on your company background, beliefs, and product information to your customers should be one of your highest priorities. An ‘About Us’ page is a great way to introduce your brand and thank your shoppers for visiting. In fact, 52% of site visitors want to see an ‘About Us’ section on an eCommerce website.
4. Examine Page and Product Image Load Times
Time is money which is why eCommerce exists. The purpose of technology is to make everyday tasks more efficient, creating a more pleasant shopping experience all around. If images and pages load slowly, 39% of your customers are likely to leave!
5. Standardize Fonts & Color Schemes
Having a defined color scheme and font set will allow your shoppers to focus on what’s important: your products. You can start by A/B testing color schemes and fonts on your homepage to gauge engagement and then settle on one that speaks best to your brand and for driving performance!
These 5 website design tips for your eCommerce store will help set you apart in the New Year. And with 77% of digital agencies reporting that poor website design is a key weakness for their clients, it’s time to jump on the UX train and bring out the full power of your eCommerce store!
Any other tips? Feel free to comment below.