It’s truly an amazing time to be an online retailer. In 2015, global eCommerce sales worldwide totaled $1.55 trillion USD and it’s no surprise that that figure is expected to more than double in the next 4 years, as internet usage increases globally and more stores go online. In fact, experts are predicting that worldwide eCommerce revenue is expected to grow to over $4 trillion by 2020. So, congrats on being ahead of the curve!
Shopify is growing as well. They just hit over 275,000 merchants this year and are showing no signs of slowing down. As the internet grows (expect 5 billion users by 2020) and shopify scales its business further, get ready for increased traffic and, increased competition.
For many online retailers, the apps store is far underutilized, so we’ve put together a list of 5 essential Shopify apps to help keep your business strong and take you to the next level!
Once you get your basic Shopify store set up, the next task is getting customers to your awesome website and generating brand awareness. Poln addresses the top of the marketing funnel and is the only advertising platform specifically designed for small to medium sized online retailers. We focus exclusively on pre-targeting, otherwise known as qualifying prospects for you and drawing them to your website through display advertising, in a simple and cost effective way. “Feed your funnel,” is the motto!
Now that customers have arrived to your site, your next goal should be to keep them there as long as possible. Tidio provides an excellent, easy-to-use app, allowing your customers the ability to live chat with a representative from your store. As an initial user, this is an easy way to educate a customer and answer any product/website questions they might have while browsing, in turn helping eliminate bounce rate.
Thanks to Poln and Tidio, your customer base is qualified, educated and feels the love from your customer service team. In short, they’re ready to purchase. Let’s say this browser puts an item in their shopping cart, but gets distracted. SumoMe jumps in and serves a popup letting that user know there are items in the shopping cart and also informs them of any deals/promotions going on to entice conversion. SumoMe is the perfect answer to cart abandonment issues and gives you peace of mind that you’re not losing revenue in your shopping cart.
This one is simple, but important. You’re now a selling machine and your browsers are converting on purchases left and right. Receiptful puts a bow on everything by sending a customer receipt to your shopper so they know exactly how much they were charged for the purchase and can confirm that it was processed on your end. Thanks, Receiptful!
Mailchimp is all about email marketing (aka customer retention). Once you have your email rolodex built out, the name of the game is building and maintaining customer loyalty so those initial purchases turn into repeat business. A one time purchase is nice, but it’s not what keeps your business alive. Mailchimp provides a simple email marketing platform that even the biggest firms use.
Each of these 5 essential Shopify apps helps a piece of your marketing funnel and all are easy, cost effective ways to boost sales while keeping your eCommerce website organized.
Any other apps you use? Comment below!