We all know Facebook is a powerhouse. With 1.83 billion monthly active users and 1.23 billion daily users, it’s only going to keep growing. Finding ways to promote your Facebook business page for free is critical in the development of your social presence online.
While you can spend money through advertising on the social giant, there are tons of ways that you can promote your page without breaking the bank.
Here are 7 ways to promote your Facebook business page for free:
1. Word of Mouth
Yes, this still exists. If you just launched your new online business, or you’ve been around for a while, tell everyone about it. And then tell everyone to tell everyone else about it. In doing so, you’ll be extending your network far outside of your reach at no cost at all.
2. Email blasts
You’ve probably already heard us preach the importance of email campaigns, but in case you missed it, one of the easiest and most effective ways to retain customers is by keeping the conversation going with them via email. In fact, every $1 spent on email marketing generates a $38 return. How does this translate to Facebook likes? Include links at the bottom of every email chain and blast, not just to your Facebook page, but other social accounts as well. If you're looking to acquire more customer email addresses, check out this article.
3. Use your website
Similar to including links to your pages in email blasts, ensure that you have your Facebook link in clear view on the footer of every page of your website. Users who are brought to your site outside of the social world will be able to navigate your social channels easily.
4. Cross Pollinate (no pun intended)
Promote and link out to separate pages on different social engines (ie Twitter or Instagram) and if you have a blog section of your website, remember content is king. Post as much as you feasibly can and then link that content out to your Facebook page and other social networks. As readers engage with this stream of content, they’ll then start to share for you out to their network.
5. Customize your Facebook URL
After you’ve acquired 25 likes on your Facebook business page, they will allow you to change your URL. Keep it simple, like a website, so customers can easily remember how to get to your page if they aren’t coming from Facebook already.
6. Post Content at the right time
The highest browsing traffic on Facebook occurs mid-week between 1pm - 3pm. From an engagement standpoint, Thursday and Friday should be your go-tos as overall engagement is up 18%!
7. Post content that engages the right audience
25-34 year olds make Facebook run. At almost 30% of the active users, they are the users who make noise. In terms of deploying a marketing strategy, they are also the simplest to advertise to.
Following these 7 ways to promote your Facebook business page for free will help you gain a new audience and increase brand awareness online.
Any other tips? Feel free to comment below!