5 Email Marketing Strategies to Help Retain Customers This Holiday Season

You made a list, checked it twice and as a result had a hugely successful Black Friday Weekend.  Black Friday alone saw $1.9 billion spent on desktops across the US.  In fact, Black Friday sales were up 19% from 2015.  Further, mobile sales surpassed the $1 billion mark over the long weekend making 2016 truly a historic time for eCommerce shops.  Needless to say, we’re sure you met a few new customers along the way!  Now, the question is, how should you handle the influx?  

As the Black Friday Weekend only marks the start of the holiday advertising season, there’s a lot more marketing and advertising to be done.  With the whole month of December left, it’s time to focus your efforts on retaining those new customers that you landed over the long weekend.  

Enter, Email marketing: one of the most effective ways of retaining customers during the holidays and beyond.  So effective, in fact, that for every $1 spent on email marketing, you can expect a $38 ROI!  

And, with the new email addresses you acquired at checkout, it’s time to add these to your queue and start reengaging your converted audience.  

Here are 5 Email Marketing Strategies to help retain customers this holiday season.   

1.  Personalized Subject Lines

These don’t always have to be so obvious.  Including a “Family and Friends” tag in the email subject line will go a long way in making your new customers feel like they are important to your brand…because they should be.  Further, personalized emails see a 10% higher conversion rate.

2.  Optimize for Mobile

If mobile sales this holiday season aren’t an indicator of where things are going, think about the fact that 53% of all email opens now come from mobile devices.  Ensure your emails are optimized for mobile by sending out a few tests to your internal team prior to the campaign launch.    

3.  Increase Email Marketing Budget

As the holidays come closer, you might be inclined to put more money into your social media strategies.  We urge you to instead put this budget toward email marketing.  This might come at some surprise, but email marketing is 40x more effective at acquiring customers than Facebook or Twitter.

4.  Include a CTA

A CTA (call-to-action) is critical to include in the body of your email or subject line.  These can include phrases like, “Shop now,” or “Learn more,” and are incredibly effective in giving your reader something to act upon.  Including a CTA can also boost conversion rates as much as 28%!

5.  Email Often

With 53% of marketers reporting that increased communication via email with current customers results in significant revenue growth, don’t be afraid to reach out to your customers and reach out often!

 

By following these 5 email marketing strategies to help retain customers this holiday season, you’ll be in good shape to develop repeat buyers and long term relationships with your client base this year and beyond.

Any other tips?  Feel free to comment below.

 

 

Sources

http://www.comscore.com/Insights/Press-Releases/2016/11/Thanksgiving-and-Black-Friday-Post-Strong-ECommerce-Growth-Combining-for-More-Than-3-Billion-in-Desktop-Spending

https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/