Congratulations! You made it through a historic Black Friday Weekend. (Historic as in a record $3.34 billion spent on Black Friday alone!) Your hard work over the past month didn’t go unnoticed and, from the feedback we’ve heard thus far, your clients are as happy as ever! Time to take a deep breath, catch up on some sleep, and get ready for an unforgettable December!
You might be thinking, “I absolutely nailed the Black Friday weekend, so what’s next?” Well, exciting news: your holiday sales generation is not even close to over. Now is the time to take what we learned over the last few days and apply it to this last month so we can finish 2016 strong!
One thing to pick up on right away is that millennials came out and they came out in huge numbers. In fact, they accounted for 62% of the online purchases and further eight out of ten millennials bought something online over the holiday weekend. Even more interesting, Adobe reports that $1.2 billion were generated in mobile sales, which is a 33% growth from last year and the first time in history that mobile surged over the billion dollar mark!
The above is important to digest so you can refocus your marketing and advertising initiatives for December. Finally, Black Friday Weekend shoppers account for the early bird holiday shoppers, but as we all know, it’s human nature to procrastinate, and if you're like most people, you don’t finish all your holiday shopping in one day. This means December is going to be a very fruitful month.
To help your marketing and advertising efforts, here’s a quick list of the important upcoming dates!
DECEMBER 9TH: CHRISTMAS CARD DAY
Christmas Card Day is when consumers typically order their holiday cards. If you’re in this business, make sure you’re pushing sales/promotions across your online network.
DECEMBER 16TH: FREE SHIPPING DAY
Most online retailers offer free shipping today and you should too. Last minute shoppers typically need to order by the 16th to ensure their packages arrive by Christmas Day. Encourage them to go with your brand by offering the extra perk of free shipping.
DECEMBER 24TH: CHRISTMAS EVE
Wish your customers and their family and friends a Merry, or Happy, Christmas Eve.
DECEMBER 24TH: FIRST NIGHT OF HANUKKAH
The first night of Hanukkah falls on the same day as Christmas Eve this year, which means, you’ll likely have an increase in traffic to your site during the typical Christmas time shopping cycle. Prepare accordingly!
DECEMBER 25TH: CHRISTMAS DAY
Again, wish your customers a Merry, or Happy, Christmas. Don’t forget to post some holiday themed images on your social channels to get your following in the spirit!
DECEMBER 26TH: KWANZAA
Kwanzaa is a celebration that honors African heritage in the Americas. Wish your customers a Happy Kwanzaa!
DECEMBER 26TH: BOXING DAY
Boxing Day is a public holiday in the UK. If your customer base is in the UK, make sure you wish them a Happy Boxing Day.
DECEMBER 31ST: NEW YEARS EVE
You made it through another year! Thank your customers for their support throughout these past 12 months. Wish them a happy and healthy new year and go enjoy the fireworks!
Any other dates you plan on targeting? Feel free to comment below.