The holiday marketing season is in full swing. With two months left in 2016, let's finish the year on a strong note!
As you can probably imagine, Q4 is the biggest spending time of the year for eCommerce shops. In fact, last year online retailers saw just about $90 billion in revenue generated in the United States! Further, historically, apparel shops have seen 22% of their annual revenue come in during the months of November and December. And, it’s no surprise that electronics and appliances go fast during the cooler months as well.
Here are a few can’t miss holiday marketing events you should have on your marketing calendar!
NOVEMBER 6TH: NYC MARATHON
The NYC Marathon is an international sporting event that features professional and nonprofessional runners competing in a 26 mile road race. Sell athletic shoes? This is a great event to advertise around.
NOVEMBER 6TH: DAYLIGHT SAVINGS TIME ENDS
In the United States, this marks the time of year when days get shorter, in terms of light. This is also, unofficially, considered the start of winter and the beginning of the holiday season.
NOVEMBER 8TH: ELECTION DAY (UNITED STATES)
Get out and vote...and tell your customers to as well!
NOVEMBER 11TH: SINGLES DAY
This one might shock you, but in terms of spending, it’s actually bigger than Valentine’s Day. You definitely want to promote this date to all your single ladies and gents out there. Alibaba reported $16.3 billion in revenue last year on singles day alone!
NOVEMBER 11TH: VETERAN'S DAY
Give a special thank you to all the veterans out there who have served in the United States Armed Forces.
NOVEMBER 16TH: BUTTON DAY
Button Day is a great opportunity to showcase apparel that has, you guessed it, buttons. This is also a key time to build some anticipation in your customer base for the holiday season. Give them a preview of what you have in store for them!
NOVEMBER 24TH: THANKSGIVING DAY (UNITED STATES)
Thanksgiving is a federally recognized holiday in the United States and Canada; however, in Canada, it’s celebrated on the second Monday in October. Thanksgiving is a time to give thanks for family, friends, and good fortunes. As an online retailer, it’s also time to prep yourselves for the madness that starts tomorrow!
NOVEMBER 25TH: BLACK FRIDAY
Black Friday is the the biggest shopping day in the United States. Prepare for this day now! Yes, right now!
NOVEMBER 26TH: SMALL BUSINESS SATURDAY
If you’re a small business, this is your time to shine. Take advantage of every advertising chance you get leading up to this holy Saturday.
NOVEMBER 28TH: CYBER MONDAY
Cyber Monday is the biggest online shopping day all year in the US. We’re hoping you’re not too exhausted yet. Retailers reported $3 billion in revenue in the US last year! So definitely make sure you’re giving your company an extra advertising push today and communicating sales on your website, through email blasts, and on your social channels.
DECEMBER 9TH: CHRISTMAS CARD DAY
Christmas Card Day is when consumers typically order their holiday cards. If you’re in this business, make sure you’re pushing sales/promotions across your online network.
DECEMBER 16TH: FREE SHIPPING DAY
Most online retailers offer free shipping today and you should too. Last minute shoppers typically need to order by the 16th to ensure their packages arrive by Christmas Day. Encourage them to go with your brand by offering the extra perk of free shipping.
DECEMBER 24TH: CHRISTMAS EVE
Wish your customers and their family and friends a Merry, or Happy, Christmas Eve.
DECEMBER 24TH: FIRST NIGHT OF HANUKKAH
The first night of Hanukkah falls on the same day as Christmas Eve this year, which means, you’ll likely have an increase in traffic to your site during the typical Christmas time shopping cycle. Prepare accordingly!
DECEMBER 25TH: CHRISTMAS DAY
Again, wish your customers a Merry, or Happy, Christmas. Don’t forget to post some holiday themed images on your social channels to get your following in the spirit!
DECEMBER 26TH: KWANZAA
Kwanzaa is a celebration that honors African heritage in the Americas. Wish your customers a Happy Kwanzaa!
DECEMBER 26TH: BOXING DAY
Boxing Day is a public holiday in the UK. If your customer base is in the UK, make sure you wish them a Happy Boxing Day.
DECEMBER 31ST: NEW YEARS EVE
You made it through another year! Thank your customers for their support throughout these past 12 months. Wish them a happy and healthy new year and go enjoy the fireworks!
These will be your go-to, can’t miss holiday marketing events! Any others you plan to target? Feel free to comment below!