SEO might not be at the top of your priority checklist when you’re prepping for the holiday season. Although we understand that boosting SEO is an ongoing battle, giving thought to your website and how customers interact with it, especially during the holiday season, will make a huge difference in your search engine placement this year, and therefore the amount of traffic generated during the holidays, and of course, the amount of sales your brand receives.
Here are 7 tips for boosting SEO during the holidays. And as we’ve advised in the past, start now!
1. Gift Guides
We’ve all seen these, “Best Gifts for Mom This Year,” before. It might surprise many, but these are extremely beneficial because as the holiday spending season approaches, many internet browsers will turn to the web for gift ideas for family, significant others, and friends. Of course, you want customers to be drawn to your site and not your competitors. These guides can be product or vertical specific depending on how you want to position your brand this year. Looking for some keyword help? Try this keyword database. This leads us to our next point!
2. Holiday Keywords
The most popular searched terms on the web during Q4 are “Gifts, Sales, Discounts, Cyber Monday, Black Friday, and free shipping.” Tag on one of these keywords to highlight your specific products!
Blogging and general content marketing should be a focus for your eCommerce site all year long, but many companies have the tendency to lower their blogging rates during the holiday season. We urge you to stay strong! Not only will your blogs be relevant to the increased traffic you’re receiving, but they will also be helpful in putting to use some of those precious keywords that we mentioned to the test!
4. Loading Times
Search engines such as Google and Bing use website loading speeds as an important ranking factor. Further, every 1 second drop in page loading speed hurts conversions by 7% and customer satisfaction by 16%. One obviously culprit are the images on your landing page. Looking to compress your images for a faster load time, check out Tiny PNG and JPEG Optimizer.
Mobile sales saw a 35% lift last year during the holiday season and we’re expecting even more this year. Ensure that your website is optimized for mobile browsing and focus your efforts on making your overall UX as seamless as possible.
6. Update Landing Pages
Dedicate certain landing pages to holidays. For instance, create a “Cyber Monday” landing page to help you obtain higher traffic over the Black Friday weekend. This page should include a list of your discounted products, other promotions, and general information about your sales terms. You can also use this as a landing page when you launch a Pollen advertising campaign.
7. Customer Reviews
As you can probably imagine, customer reviews play a huge role in your SEO as they are tied to the credibility of your brand and website. In fact, 61% of customers are more likely to buy from a company that features reviews on their page.
In conclusion, SEO is always going to be one of the trickiest areas of your business to improve, but by following these 7 tips for boosting SEO during the holidays you’ll be on your way to bringing more traffic to your site and converting those holiday shoppers!
Any other tips? Feel free to comment below.