The holidays are about giving! While giving comes in all different shapes, sizes, and price ranges (free included, of course), for eCommerce shoppers, giving is achieved by buying. For online shops, buying is achieved by selling :)
Digital sales on Cyber Monday jumped by 20% last year and are expected to grow again this year. And with an average order values on Cyber Monday expected to increase from the all time high of $123.43 in 2015, now is as good of a time as ever to jump in head first.
Without further ado, here are 5 essential Shopify apps to help you sell more this holiday season.
Holiday advertising is critical and getting your brand out there amongst stiff competition is priority number one for Pollen. We take the guesswork out of advertising by drawing in already qualified, in-market customers to your website for the very first time. Need help designing some holiday themed creative? We’ve got you covered! Simply shoot us an ad request to firstname.lastname@example.org.
Pollen and the general holiday season will provide you with an influx of new customers to your website this holiday season. Once those customers hit your site, Referral Candy makes it easier to cast a wider net and draw more users to your site by enabling customers to make referrals to family, friends, and co-workers in exchange for discounts to both parties. This will help make your site more viral because, hey who doesn’t love discounts?
Speaking of discounts, how about some discounts on products? We all know Black Friday through Cyber Monday is about sales and special promotions. If you’re having a difficult time updating your product catalog to reflect these discounts, Product Discount makes it incredibly simple to implement a wide variety of complex customer offers.
If a customer puts an item in their shopping cart and attempts to leave the page. SumoMe will jump in and serve that customer a pop up letting them know that they left something in their cart. This is a key way to cut down on website abandonment. With the holidays providing so much competition, make sure your defense is ready to go!
Mailchimp is focused on email marketing. Email marketing is important all year long, but keep your customers in the loop with special offers and products you have in store this holiday season to drive and convert even more traffic on your website!
Shopify merchants reported earning 25% of their annual revenue just in November and December alone last year. With more spending expected to occur this year, now is an exciting time to start sussing out your holiday strategy and examining these 5 essential Shopify apps to help you sell more this holiday season!
Any other apps you love? Please share them with the rest of our community!