No matter what type of campaign you run, whether on Facebook, Google, Twitter or Poln - it’s critical to know how to measure the performance of your campaign. For most retailers, tracking the source of sales is a crucial factor in determining its marketing budget.
Our friends at Google have made it very easy to measure your campaign performance via Google Analytics.
Step 1: Enable Google ECommerce Tracking
Go into your Google Analytics account
In the VIEW column, select Ecommerce Settings.
Click the Enable Ecommerce toggle ON.
Click on Next step and then click Submit
Step 2: Generate trackable links
Once you’ve enabled Ecommerce Tracking it’s time to create trackable links. While there are a few ways of doing so, Google has its own URL builder which can be accessed by clicking on this link: https://support.google.com/analytics/answer/1033867?hl=en
Campaign Source = poln
Campaign Medium = banner
Campaign Name = (name of campaign)
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