Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.
Modern technology strives to create greater efficiencies in products, services, and businesses as a whole. Within eCommerce, the biggest leaps in efficiency can be seen in the consolidation or layering of existing technologies. One great example of this is a shoppable Instagram feed of products.
Pollen has just launched Honeycomb, which allows customers to add products directly from a business's Instagram post to their shopping cart. This service truly provides an easier buying and selling experience for both business operators and consumers.
Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best. One marketing initiative that works for almost every online retailer is email marketing. While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium. Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.
If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.
Your new eCommerce store is up and running. Visitors are coming to the site. Half the battle is already won! After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high. So, what is going on, and what can you do about it?
Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA). A CTA tells a store’s visitors what to do, what to buy, or where to click. It can help shoppers begin navigating a site and can serve as the shortest path to a conversion. Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.
Digital marketing is constantly changing. There always seems to be a new toy engineered to better connect brands with shoppers and customers. Some of these programs have had long term success while others’ popularity and functionality was short-lived. It is great to be aware of these shiny new products, as some can really improve sales; however, understanding the bigger marketing trends can ultimately better prepare a business for change and position it for continued growth.