• shopify seo pollen

    Shopify SEO: How to Hack Organic Search Traffic

    What is Shopify SEO? For Shopify store owners, Search Engine Optimization (SEO) can often seem like a herculean task. How are you supposed to compete with hundreds of other businesses vying for the satisfaction of ranking high on the first page of Google for the products you sell? Turns out it’s not as hard as […]

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  • influencer marketing ecommerce shopify

    The Truth about Influencer Marketing – Will It Help Your Business?

    There are a lot of influencers out there today. We’ve seen our customers ask about influencer marketing to drive sales. But is it really worth it? In this post, we’ll go into detail about what influencers do, where they fit in the marketing funnel and look at how influencer marketing compares to advertising on Facebook and across the web.

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  • pollen easier facebook advertising

    What’s New with Pollen: Making Advertising Even Easier

    It’s been incredible and ever so humbling to see so many new and growing business drive sales with Pollen this year. We’re always striving to improve and we’re excited to announce our new features that are designed to help your Shopify store make more money. From easier campaign creation, suggested budgets and reporting updates, Pollen for Shopify is making advertising easy and simple.

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  • 24 killer halloween ad campaign ideas

    24 Killer Halloween Ad Campaign Ideas

    Boo! With Halloween coming up, it’s time to begin preparing your business for the holiday season. We all know customers are more likely to spend money during seasonal events, so let’s take advantage and run ad campaigns for Halloween.

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  • 5 Reasons Your eCommerce Store Needs a Shoppable Instagram Feed

    Modern technology strives to create greater efficiencies in products, services, and businesses as a whole.  Within eCommerce, the biggest leaps in efficiency can be seen in the consolidation or layering of existing technologies.  One great example of this is a shoppable Instagram feed of products.  

    Pollen has just launched Honeycomb, which allows customers to add products directly from a business’s Instagram post to their shopping cart.  This service truly provides an easier buying and selling experience for both business operators and consumers.  

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  • How User Generated Content Can Help Your Brand

    There is no question that there is value in interacting with customers over social media. Continuously pushing content to customers’ social media feeds helps your brand stay fresh in their minds and is important for retaining their business.

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  • Why Mobile Marketing Matters

    We spend a lot of time on our phones and other mobile devices.  Online advertising increased 22% in 2016, and while for the first time mobile ad spending surpassed desktop ad spending, more should be spent in this area.

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  • Why You Should Be Dedicating More Resources to Email Marketing

    Considering the myriad of online communication tools available today, it’s hard to choose which one will work the best.  One marketing initiative that works for almost every online retailer is email marketing.  While you may not be communicating with your personal network on a day to day basis via email, your brand should be marketing to customers frequently through this medium.  Dedicating ample resources to developing strong email campaigns will help your company scale and strengthen customer relationships.

    If you’re deciding how to allocate your marketing resources, here is some food for thought on why email marketing should receive a great deal of attention.

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  • 5 Call to Action Strategies to Lift Conversion Rates

    Your new eCommerce store is up and running.  Visitors are coming to the site.  Half the battle is already won!  After some time, you notice that your conversion rates have not lifted, but also that bounce rates are not particularly high.  So, what is going on, and what can you do about it?

    Based on this scenario, there is a good chance that the store lacks an effective call to action (CTA).  A CTA tells a store’s visitors what to do, what to buy, or where to click.  It can help shoppers begin navigating a site and can serve as the shortest path to a conversion.  Without a clear and effective CTA, a site’s visitors may lack direction and decide to leave.  

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  • Should Your eCommerce Business Sell on Amazon?

    Amazon is an absolute powerhouse.  In 2016, the eCommerce behemoth did $135.99 billion in revenue, up 27.08% from 2015.  When the firm seems to announce a major acquisition or new service every couple of months, it becomes hard to argue with the analysts who do not predict its growth will slow anytime soon.  Amazon’s influence is enormous.  They have dictated the standards for eCommerce service (think reliable, fast, and free shipping with Prime), and not only that, but other companies’ stock prices fall as soon as Amazon announces it will be entering their market.

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  • 5 Marketing KPIs All SMBs Should Be Tracking And What They Measure

    Marketing is fraught with buzzwords and acronyms. It often feels like things are made to sound more complicated than they need to be. Even the term “KPI” is laden with ambiguity. A KPI, or key performance indicator, can refer to any number of metrics, and if you are a small eCommerce marketer, it can be confusing to sift through the jargon and identify which ones are most important to keep track of. But there is no need to be overwhelmed. Behind most buzzwords and acronyms is a simple to grasp concept that can be really helpful in measuring a marketer’s success.

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  • 5 Copywriting Techniques To Improve Sales

    Copywriting:  It’s not just product descriptions and website headlines. For growing eCommerce stores, there is a bit more to it.  Strong copy can really give an online business an edge against its competitors and can play a big part in improving sales.

    While some copywriting dos and don’ts are fairly intuitive, other tips are supported by loads of psychological and UX design research.  

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  • 3 Reasons Why You Should Be Leveraging Ephemeral Content In Your Marketing Strategies

    While many people in the ad industry have doubts about Snapchat’s business model, marketers should have no doubts about the usefulness of ephemeral content for sparking engagement and strengthening relationships with customers.  But first, what is ephemeral content?  Ephemeral content is just a fancy term for disappearing content like Snapchat and Instagram Stories.  With these platforms rolling out more marketing friendly features, ephemeral content is sure to remain one of the biggest marketing trends to watch in the years to come.

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  • 5 Automated Email Workflows To Try Out

    10%.  That is how much a personalized email can improve conversion rates.  And when talking about conversions, 10% is a big deal.  Yet, behavior-based email marketing is one of the most underutilized strategies out there with just 20% of marketers reporting they use automated workflows.  The revenue this strategy can generate is a big reason to start taking advantage of this technology.  With around 75% of all email revenues coming from triggered campaigns rather than generic ones, it is hard not to see the value in trying out an automated workflow.

    While setting up a series of triggered campaigns may seem daunting, with software like MailChimp, Hubspot, and Yesware, it is actually fairly simple.  

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  • 5 Marketing Trends to Watch in 2017

    Digital marketing is constantly changing.  There always seems to be a new toy engineered to better connect brands with shoppers and customers.  Some of these programs have had long term success while others’ popularity and functionality was short-lived.  It is great to be aware of these shiny new products, as some can really improve sales; however, understanding the bigger marketing trends can ultimately better prepare a business for change and position it for continued growth.

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