December Sales Planning

December Sales Planning

Lucky for eCommerce shops near and far, only 9% of consumers reported finishing their holiday shopping over the Black Friday weekend.  That means, these last few weeks of December are prime time for holiday advertising.  With $3.3 billion spent online on Black Friday you can be sure that the rest of December will be a fruitful time for business as well.

Although there are only a few weeks left in December, putting together a quick sales plan will help you stay ahead of the competition and keep your business on track to exceed the goals set out at the beginning of Q4.  

Black Friday Weekend 2016 Recap

Black Friday Weekend 2016 Recap

As predicted, the 2016 Black Friday Weekend set a new bar for online success industry-wide.  The most important takeaway was that more money was spent in total!  That said, it’s equally interesting to note that a smaller amount of money was spent per customer transaction.  This, in turn, translates to an increase in customer shopping and also sharper discounts given by retailers across the board.  So, congratulations on driving more traffic to your eCommerce site this year!

Cyber Monday naturally saw big increases from last year as well as throughout all eCommerce platforms! 

5 Email Marketing Strategies to Help Retain Customers This Holiday Season

5 Email Marketing Strategies to Help Retain Customers This Holiday Season

You made a list, checked it twice and as a result had a hugely successful Black Friday Weekend.  Black Friday alone saw $1.9 billion spent on desktops across the US.  In fact, Black Friday sales were up 19% from 2015.  Further, mobile sales surpassed the $1 billion mark over the long weekend making 2016 truly a historic time for eCommerce shops.  Needless to say, we’re sure you met a few new customers along the way!  Now, the question is, how should you handle the influx?  

As the Black Friday Weekend only marks the start of the holiday advertising season, there’s a lot more marketing and advertising to be done.  With the whole month of December left, it’s time to focus your efforts on retaining those new customers that you landed over the long weekend.  

How to Attract Customers With Gift Guides

How to Attract Customers With Gift Guides

You acquired a lot of new customers over the Black Friday Weekend.  While online shoppers came out in record numbers this year, the one thing that we can count on is those Black Friday shoppers are not done spending yet.  In fact, it’s projected that as much as $117 billion will be spent in total this holiday season.

So what are some ways to stand out from the crowd and engage new and repeat customers?  Holiday Gift Guides are a perfect way to engage users and add value during the gift giving season!

December Can't Miss Marketing Events

December Can't Miss Marketing Events

Congratulations!  You made it through a historic Black Friday Weekend.  (Historic as in a record $3.34 billion spent on Black Friday alone!)  Your hard work over the past month didn’t go unnoticed and, from the feedback we’ve heard thus far, your clients are as happy as ever!  Time to take a deep breath, catch up on some sleep, and get ready for an unforgettable December! 

You might be thinking, “I absolutely nailed the Black Friday weekend, so what’s next?”  Well, exciting news: your holiday sales generation is not even close to over.  Now is the time to take what we learned over the last few days and apply it to this last month so we can finish 2016 strong!