eCommerce Customer Service Expectations

eCommerce Customer Service Expectations

Consumer expectations are shifting.  In general, customers want more attention and expectations regarding customer service are not an exception to this trend.  In fact, consumers are becoming less brand loyal, leaving for a competitor after a single negative experience.   To put this trend into context, in 2014, 76% of consumers reported having ceased purchasing due to a bad experience while in 2016, that figure rose to 82%.  Needless to say, it’s time to ramp up your customer service game!

In anticipation of the shifting expectations for customer service, here are three things consumers report they would like to see from brands’ support channels!

5 Can't Miss Facebook Marketing Updates

5 Can't Miss Facebook Marketing Updates

For the online marketing professionals, you know who you are, Facebook has always been a gold mine of useful information and segmentation, but a somewhat cumbersome platform to completely manage.  With that said, there is not a single digital advertiser out there who would advise you not to take a shot at marketing and advertising across the social media giant.   

Facebook held its F8 conference back in April, and in case you missed it, there are some big updates coming!

Facebook Advertising: Why Your Brand Should Start Today!

Facebook Advertising: Why Your Brand Should Start Today!

Let's start with the facts.  Facebook, as a social network, boasts over 1.28 billion daily active users.  And, on a monthly basis that number hits almost 2 billion!  In short, those billions of users provide valuable information for online marketers, such as age, location, likes and dislikes, as well as insights into social circles and friend groups.  It is a goldmine of data for brands to capitalize on; however, with so many options, finding an effective initial campaign strategy can be tough and scaling results once you gain some initial traction can be even tougher. 

How to Retarget Shopping Cart Abandoners

How to Retarget Shopping Cart Abandoners

Shopping cart abandonment is a significant problem affecting businesses of all sizes.  On average, 68.63% of shopping carts are abandoned, equating to over $4.9 trillion dollars left in the cart globally.  Needless to say, combating this issue should be a top priority for brands with the goal of bringing down that percentage as much as possible.

There are many strategies businesses use to start attacking shopping cart abandonment, but remember, implement each strategy one at a time to accurately track what is making improvements and what is not.  

 

5 Simple Ways to Promote Your Brand This Quarter

5 Simple Ways to Promote Your Brand This Quarter

Promoting your brand is all about going above and beyond while thinking outside of the box.  With stiff competition this year, eCommerce shops are looking for ways to distance themselves from the rest of the crowd.

The good news is that eCommerce revenue is increasing more and more every year.  Experts are expecting that worldwide revenue will reach $4 billion by 2020!  With a lot of dollars on the table, it’s crucial to promote effectively online.