2017 will undoubtedly see unprecedented growth in the eCommerce space. As more and more shoppers move to online buying, the competition will not only be stiff from a product and marketing standpoint, but also from a user experience (UX) one.
Plain and simple, as the owner of an eCommerce business, it’s important to make the realization early on that your website is your storefront. Implementing an aesthetic that is on brand, draws in your desired customer, and is easy to navigate is fundamental in growing your business. In fact, given 15 minutes to browse content on the web, 66% of people would rather read something that is aesthetically pleasing than just a plain interface. Needless to say, it’s time to move your website overhaul to the top of your to-do list!