How to Write the Perfect Headline for Your Ads

How to Write the Perfect Headline for Your Ads

Your name doesn’t have to be Don Draper to craft the perfect copy for your advertisement.  This is especially true in online marketing.  Think of advertising on the web as part art and part science.  For the purposes of this post, we’ll focus on the science as the art will fall into place.  

The average user is shown over 1,700 banner ads per month!  Further, domestic digital advertising revenue grew to almost $60 billion in 2016.  With so much noise, writing compelling copy and more specifically, headlines on your display ads is critical in grabbing a potential customer’s attention.

Techniques to Improve Mobile Advertising

Techniques to Improve Mobile Advertising

Welcome to marketing in the mobile world.  You’ve probably noticed just walking down the street, mobile is king.  If you’re an eCommerce retailer, mobile is still a frontier that has yet to be conquered.  And the time for brands to jump in headfirst is now!

To help you get started, we’ve put together a few techniques to improve your mobile advertising that we’ve found hugely successful.  

The 5 Best Magento Extensions for eCommerce

The 5 Best Magento Extensions for eCommerce

United States eCommerce sales reached $394 billion in 2016 and are expected to grow to over $500 billion by 2018.  The online buying process has become so seamless that shoppers are rapidly moving to purchasing over the web.  Now, with many online retailers offering free shipping, competitive pricing, an easy, browsable shopping catalog, and many other incentives, buying online is really a no-brainer.

As businesses continue to scale their sales online, the consumer is benefiting from the newly found efficiency, but how can online retailers do the same?  Simple: Apps!

Why Your Company Should Be Investing In Video Advertising

Why Your Company Should Be Investing In Video Advertising

Product videos and video ads are taking over the online marketing and advertising game.  You know the ones we're talking about: ads on YouTube or Hulu that appear prior to your content loading or a more simple product video imbedded on a brand's website.   

As of 2016, video ads made up 35% of total online ad spending.  To put that into perspective, 2016 saw over $5.4 billion in video ad spending.  Why are brands investing so much into video ads?  Well, they deliver results, especially on mobile devices!

6 Tips for Boosting SEO

6 Tips for Boosting SEO

SEO might not be at the top of your priority checklist when you’re mapping out 2017.  Although we understand that boosting SEO is an ongoing battle, giving thought to your website and how customers interact with it, will make a huge difference in your search engine placement this year, and therefore the amount of traffic generated during the high selling times.  

Here are 6 tips for boosting SEO.