5 Tips to Build a Huge Instagram Following

5 Tips to Build a Huge Instagram Following

The name of the game in eCommerce is customer acquisition.  Building a healthy prospecting funnel is the key to developing future conversions and retaining shoppers.  Social media is a highly effective tool when it comes to generating buzz for your brand and also keeping your customer base informed.  

For this article, we’re going to focus on building out your following on Instagram.  The main reason Instagram should be a focus for your eCommerce shop is that it provides businesses with 25% more engagement than any other social media platform.  Further, Instagram boasts 500 million active monthly users!  With so much traffic, it gives online retailers an exciting opportunity to get in front of their ideal demographic.  Even more exciting, if you’re looking to branch out into other markets and create global scale with your brand outside of the United States, 80% of Instagram users come from other countries!

Is Influencer Marketing Right for Your Brand?

Is Influencer Marketing Right for Your Brand?

As you’ve probably experienced, when it comes to online marketing and advertising, there is no magic bullet.  We are all vying for customer’s eyes in a highly competitive attention economy.  While the stakes are high, adopting strategies that speak to your customer base is the key to making it in the online marketplace.  

In 2017, content is king.  Whether you’re looking to boost your SEO, increase website traffic, generate sales, or add value to your brand, content marketing is one of the most effective ways of reaching all of those goals.  An important form of content marketing is influencer marketing.  

The Best eCommerce Tax Season Accounting Apps

The Best eCommerce Tax Season Accounting Apps

2016 was a successful year for you, your employees, your products, and your brand in general.  Success in retail is often translated into sales; sales are translated into dollars.  And, finally, dollars need to be accounted for! 

While you are likely finishing up your tax documents for last year, it's time to think about how you are capturing your financials in 2017.  With Q2 about to kick-off, we're anticipating an unprecedented year for eCommerce.  With global eCommerce revenue expected to top $2.3 trillion this year, having your books in order will save a massive headache at the start of 2018! 

5 Simple Tips to Increase Website Conversions

5 Simple Tips to Increase Website Conversions

Conversions, most often associated with a sale, directly speak to how much revenue a company is bringing in.  Shooting for a 2-3% conversion rate throughout your store should be a main goal for eCommerce brands in 2017.

If you're not at that metric yet, don't fret!  To combat this, we’ve put together 5 simple tips to increase website conversions!  

6 Ways to Win the Online User Acquisition Battle

6 Ways to Win the Online User Acquisition Battle

Q1 2017 is coming to a close and with that comes a great chance to evaluate your marketing strengths and weaknesses thus far this year.

A constant roadblock for many small to medium sized online retailers is customer acquisition.  This can be attributed to the fact that larger retailers have a stranglehold on the online advertising marketplace.