The name of the game in eCommerce is customer acquisition. Building a healthy prospecting funnel is the key to developing future conversions and retaining shoppers. Social media is a highly effective tool when it comes to generating buzz for your brand and also keeping your customer base informed.
For this article, we’re going to focus on building out your following on Instagram. The main reason Instagram should be a focus for your eCommerce shop is that it provides businesses with 25% more engagement than any other social media platform. Further, Instagram boasts 500 million active monthly users! With so much traffic, it gives online retailers an exciting opportunity to get in front of their ideal demographic. Even more exciting, if you’re looking to branch out into other markets and create global scale with your brand outside of the United States, 80% of Instagram users come from other countries!