5 Website Design Tips for Your eCommerce Store

5 Website Design Tips for Your eCommerce Store

2017 will undoubtedly see unprecedented growth in the eCommerce space.  As more and more shoppers move to online buying, the competition will not only be stiff from a product and marketing standpoint, but also from a user experience (UX) one.  

Plain and simple, as the owner of an eCommerce business, it’s important to make the realization early on that your website is your storefront.  Implementing an aesthetic that is on brand, draws in your desired customer, and is easy to navigate is fundamental in growing your business.  In fact, given 15 minutes to browse content on the web, 66% of people would rather read something that is aesthetically pleasing than just a plain interface.  Needless to say, it’s time to move your website overhaul to the top of your to-do list! 

A/B Testing Display Ads 101

A/B Testing Display Ads 101

You’ve mastered the basics of creating impactful display advertisements.  So, what’s next?  Well, as advertisers, we are continuously trying to strengthen and optimize not only our strategy, but the effectiveness of our creative units.  A/B testing allows us to examine single variables and compare their performance directly against each other, allowing the tester to tweak and optimize for the best marketing return.  

Google was at the forefront of adopting this process, which started about 12 years ago and used it to determine how many search results they should lay out on one page.  To give you an idea of how much they utilize A/B testing, in 2011, they ran over 7,000 tests.   

9 Tips For Creating Effective Display Advertisements

9 Tips For Creating Effective Display Advertisements

Making the leap to running display advertising campaigns across the web can often be a scary one for some small businesses.  The apprehension stems from either the task of developing campaign strategy and targeting, or just as frequently, business owners are not quite sure how to successfully activate these campaigns from a creative standpoint.  

While display advertising is part art and part science, the ad creative you set forth is often times the first time a potential customer interacts with your brand, especially if you are focusing on the prospecting stage of your marketing funnel.  Having a defined brand image and product photography on hand is step one. 

How to Drive Brand Awareness Online in the New Year

How to Drive Brand Awareness Online in the New Year

2017 is going to be a huge year for eCommerce shops.  Now that you’ve successfully implemented a marketing calendar to serve as a road map for the upcoming months, the job is now to activate compelling campaigns and strategies surrounding those dates and get new customers to your store.

So, how do small to mid-sized businesses create brand awareness with so much noise online?  The answer is not always the simplest as online marketing and advertising is a holistic pursuit in which eCommerce stores must rely on a variety of resources to get the job done.  With that said, it couldn’t be a more exciting time to be an online retailer as more and more consumers are making purchases online.  In fact, experts are predicting that eCommerce revenue will surpass $2 trillion (in a 12 month period) in the next few years.  

How to Create a Marketing Calendar That Actually Works

How to Create a Marketing Calendar That Actually Works

Welcome to 2017!  As businesses gear up for a strong Q1, having a clear road map is key to success this quarter and throughout the rest of the year.  

Planning a marketing calendar early helps many eCommerce stores manage a strategy and stay within their budget. If your business has never created a marketing calendar, need a refresher or just want to find a better way to strategize for 2017, look no further!